LEAD GENERATION FOR SERVICE BUSINESSES
Clicks are easy to buy. Enquiries from people ready to book are not. Google Ads and social media ads, set up and managed so your budget goes toward real conversations.
Google Ads catch people already searching for your service. Facebook and Instagram ads reach the right people before they start looking.
Book a free consultThe dashboard shows clicks and views. The calendar still has gaps. Somewhere between the ad and the booking, the money leaks out.
It is rarely the platform. It is usually one of these four leaks.
Budget goes on people who are browsing, comparing prices or looking for free advice, instead of people ready to book.
The ad gets the click, then the page makes people hunt for a way to enquire. Many simply leave.
Without call and form tracking, nobody knows which ads bring enquiries, so the spend never gets smarter.
A new lead waits hours for a call back and books with whoever answered first.
Google Ads lead the plan because they reach people at the moment they need you. Social media ads support them by reaching people before they search.
Show up when people search for the service you offer, in the areas you serve. These are people with a need right now.
Reach people on Facebook and Instagram who fit your ideal customer, then remind the ones who showed interest.
GOOGLE ADS
Someone types a problem into Google because they want it solved. They are not browsing. They are choosing who to call.
That is high intent. Your ad appears at that exact moment, in front of a person who already wants what you sell, in the area you serve.
That is why Google Ads are the main driver of the plan, with social media ads in support.
Everything between the search and the enquiry is set up and looked after, so every part of the journey pulls its weight.
Campaigns built around the services you want more of, the areas you cover and the budget you set.
Budget goes on searches from people ready to book. Negative keywords block searches from people who only browse.
Every ad sends people to a page that matches their search and makes enquiring easy on any phone.
Calls, forms and bookings are tracked, so you can see which keywords bring enquiries and which only spend money.
Search terms, ads and bids are reviewed and adjusted regularly, so budget moves toward what brings enquiries.
The consult looks at your service, area and goals before anything is set up.
How the leads flow
Google Ads catch people searching. Social media ads reach people scrolling. Every lead lands in one place with its source tracked, ready for a fast reply.
People often ask more than one business for a quote. A fast, helpful reply gives you the best chance of being the one they choose.
That is why ads can be paired with AI employees. New leads get a quick reply, a few qualifying questions and an easy way to book, while your team stays on the work.
See how the AI Receptionist worksYour services, areas, goals and budget are reviewed to decide where Google Ads and social media ads fit.
Campaigns, tracking, landing pages and lead forms are set up and checked before anything goes live.
Ads go live and every enquiry is tracked back to the search or ad that brought it in.
Results are reviewed regularly. What works gets more budget. What does not gets fixed or cut.
Lead generation is the work of bringing in people who ask about your service, through calls, form enquiries and quote requests. For service businesses it mostly comes from Google Ads, which reach people searching right now, and social media ads, which reach people likely to need you soon.
Start with Google Ads if people search for your service, because a search shows a need right now. Social media ads work well alongside them to reach people before they search and to remind those who showed interest. The consult helps decide the right mix for your service and area.
It depends on your area, your competition and what a new customer is worth to you. The consult looks at those before a starting budget is suggested, and spend can be adjusted as results come in.
Ads can start showing soon after launch. The early weeks are used to learn which searches, audiences and ads bring real enquiries, and the campaigns get sharper from there.
No. Results depend on your offer, your market and how quickly leads get a reply. The focus is on what can be controlled: a careful setup, accurate tracking and regular optimisation.
Not always. Ads work best when they send people to a page that matches their search and makes it easy to enquire. If your current pages do not do that, a focused landing page can be built as part of the setup.
The free consult sets the scope and pricing before you decide. Your ad budget is paid to Google or Meta and is separate from the management of your campaigns.
Find out where Google Ads and social media ads could bring in more enquiries for your business.
Book a free consult
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SOCIAL MEDIA ADS
Social media ads that reach people before they search
Not everyone is searching today. Many of your future customers are scrolling Facebook and Instagram, and they will need you soon.
Social media ads put your service in front of them, make you familiar and let them ask for a quote without leaving the app.
Reach the right people
Targeting by area, interests and behaviour, built around the kind of customer who already buys from you.
Creative that stops the scroll
Images, short videos and copy made to grab attention in the feed and say clearly what you offer.
Retargeting
People who visited your site or watched your videos see you again, so interested people do not forget you.
Lead forms
Instant forms open inside Facebook and Instagram with details already filled in, so asking for a quote takes a few taps.